Question 1

Do I need to be technical to set this up?

Accepted Answer

Not at all. The Self-Guided option comes with step-by-step written instructions — if you can answer questions about your business, you can build it. With the Done With You option, we build each layer together, so it is set up properly and you understand how to use and update it.

Question 2

What AI tools will I need?

Accepted Answer

Claude Pro ($20 USD/month) and the Claude Desktop app (free). That's it. Everything else is documents and structure.

Question 3

How is this different from just using ChatGPT or Claude?

Accepted Answer

Those tools start blank every time. A Engine Room loads your business context before you type a single word — so AI already knows who you are, what you do, and how you sound.

Question 4

What happens to my information?

Accepted Answer

It sits in documents on your own computer. We do not host it and we cannot see it. Only Claude.

Question 5

Which option is right for me?

Accepted Answer

If you're comfortable working through a guide at your own pace, Self-Guided is a great place to start. If you want it done properly in one sitting with someone who knows exactly what they're doing, Done With You gets you there faster with no guesswork. A business advisory session while we build your tools which will make you think outside the square.

Question 6

What if I get stuck building it myself with the Self-Guided option?

Accepted Answer

You can upgrade to a Done With You session at any time — just pay the difference. We'll pick up from where you are.

Question 7

What if my business changes?

Accepted Answer

That's the point. Your SME Deep Mind grows with you. Add clients, update your services, refine your voice — it's built to evolve as your business does.